Helpbharat

Help a needy person in cause
with helpbharat app

Help a needy person in cause
with helpbharat app

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tutoraazi-vector

Helpbharat is a donation platform that enables users to contribute to various causes, including medical emergencies, education support, and disaster relief. The app allows people to make impactful donations and connect with individuals in need across India.

How it Works

  • Create an Account

    Users sign up and create their profiles to start exploring available fundraisers and causes.

  • Browse and Select Fundraisers

    Users can browse through multiple categories, such as medical emergencies, education, and disaster relief, and select a fundraiser they wish to support.

  • Make a Donation

    Once a fundraiser is chosen, users can donate directly through secure payment options available within the app.

  • Track Donation Impact

    Users can see updates from the fundraisers they have supported, providing transparency and a sense of connection to the cause.

tutoraazi-how-it-works

Research and Discovery

Research Process 🧐

Our research focused on understanding the motivations and pain points of individuals who are inclined to donate. By analyzing competitor platforms and interviewing potential users, we identified key features that enhance trust, transparency, and ease of use in the donation process.

  • Trust: Users are more likely to donate if the app is transparent about fund distribution.
  • Ease of Use: A smooth, quick donation flow was crucial for user retention.
  • Customization: Many users wanted the flexibility to choose the type and amount of their donation.
Competitor Analysis 🧐

We analyzed popular platforms like Ketto and GoFundMe to identify areas for improvement, particularly around trust-building, seamless navigation, and personalized donation options.

  • Trust Issues: Users worry about the transparency of where their donations go.
  • Complexity in Finding Causes: Users found it hard to search for specific causes on existing platforms.

User Personas

user persona

Shreya

25, student

🎯 Goal

Wants to make a one-time donation for disaster relief.

πŸ˜– Frustrations

Hesitant due to lack of trust and transparency in fund distribution
user persona

Ananya

30, social worker

🎯 Goal

Donate quickly to causes she’s passionate about, especially medical emergencies.

πŸ˜– Frustrations

Wants transparency in fund allocation and a straightforward donation process.
user persona

Rahul

45, business owner

🎯 Goal

Supports educational and medical causes and prefers to set up monthly contributions.

πŸ˜– Frustrations

Feels overwhelmed by too many fund options without a proper filter.

Ideation

Wireframes 🧐

Early wireframes focused on creating an intuitive flow for selecting causes, making donations, and viewing updates. Iterations aimed at simplifying the donation process while providing enough information to build user trust.

ideation wirefram

Visual Design

Spacing and Margins 🧐

The design focuses on a clean and empathetic interface, using soothing colors and simple layouts to encourage user engagement and create a comfortable giving experience.

visual Design
visual Design

High Fidelity Screens 🧐

The final screens include visually appealing layouts for the home, cause categories, donation process, and user profiles, making the experience seamless and heartfelt.

visual Design

Reflection and Key Learnings

Challenges 🧐

One of the main challenges was creating a sense of trust and transparency for users. Balancing an emotional appeal with a straightforward interface required careful design choices.

Learnings 🧐

The research highlighted the importance of transparency in donation platforms. Providing impact updates helps foster trust and repeat engagement from donors.

Future Improvements 🧐

Potential next steps include adding donation impact stories, enhancing cause recommendations, and creating a leaderboard for top donors to foster a sense of community.