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Helpbharat is a donation platform that enables users to contribute to various causes, including medical emergencies, education support, and disaster relief. The app allows people to make impactful donations and connect with individuals in need across India.
Users sign up and create their profiles to start exploring available fundraisers and causes.
Users can browse through multiple categories, such as medical emergencies, education, and disaster relief, and select a fundraiser they wish to support.
Once a fundraiser is chosen, users can donate directly through secure payment options available within the app.
Users can see updates from the fundraisers they have supported, providing transparency and a sense of connection to the cause.
Our research focused on understanding the motivations and pain points of individuals who are inclined to donate. By analyzing competitor platforms and interviewing potential users, we identified key features that enhance trust, transparency, and ease of use in the donation process.
We analyzed popular platforms like Ketto and GoFundMe to identify areas for improvement, particularly around trust-building, seamless navigation, and personalized donation options.
Shreya
25, studentπ― Goal
Wants to make a one-time donation for disaster relief.
π Frustrations
Hesitant due to lack of trust and transparency in fund distributionAnanya
30, social workerπ― Goal
Donate quickly to causes sheβs passionate about, especially medical emergencies.
π Frustrations
Wants transparency in fund allocation and a straightforward donation process.Rahul
45, business ownerπ― Goal
Supports educational and medical causes and prefers to set up monthly contributions.
π Frustrations
Feels overwhelmed by too many fund options without a proper filter.Wireframes π§
Early wireframes focused on creating an intuitive flow for selecting causes, making donations, and viewing updates. Iterations aimed at simplifying the donation process while providing enough information to build user trust.
Spacing and Margins π§
The design focuses on a clean and empathetic interface, using soothing colors and simple layouts to encourage user engagement and create a comfortable giving experience.
High Fidelity Screens π§
The final screens include visually appealing layouts for the home, cause categories, donation process, and user profiles, making the experience seamless and heartfelt.
Challenges π§
One of the main challenges was creating a sense of trust and transparency for users. Balancing an emotional appeal with a straightforward interface required careful design choices.
Learnings π§
The research highlighted the importance of transparency in donation platforms. Providing impact updates helps foster trust and repeat engagement from donors.
Future Improvements π§
Potential next steps include adding donation impact stories, enhancing cause recommendations, and creating a leaderboard for top donors to foster a sense of community.